ORRA talks about the covetous spirit when it comes to Americans lust for consumption and validation. Let's take a look into the Movie The Joneses from 2009 that all about "stealth marketing" - also known as Undercover marketing is a marketing strategy which assists the companies to market their product in a hidden way. This doesn't allow the consumer to realize that the play is a marketing strategy. Using kind unconventional tactics, the product is marketed and advertised in a less obvious manner.
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